Get free quoteVery often the first or the initial knowledge of a product or a brand occurs through the voice medium. The increasing presence of multichannel marketing and digital interface, phone and audio-visual channels in consumer’s lives has made the medium of voice even more powerful and important.
Interactive Voice Response or IVR should be able to convey the product message and should also have the human touch to make the voice experience totally professional and consistent. The voice should have the desired level of energy and enthusiasm and should greet all customers in a naturally friendly and encouraging tone.
Weather it is product or service complaint, a query about new products or services or some problem solving the voice should be engaging and should have the authority not to let the customer leave midway. The voice should also be able to guide the customer through the basic processes as fast as possible with minimum complicacy.
The right voice would be having the right mix of professionalism and engaging tone. There are voices to suit every occasion, you should be able to exercise the right discretion in choosing a voice that fits the occasion best. The voice should also have a neutral accent and should sound natural. An overblown or too announcer-like voice will only serve to alienate and put off the customer.
The IVR ascribes a set tone to the entire calling system. It becomes the face of the company and the primary link with the outside world. It defines what your company is all about and plays a crucial role in deciding whether a customer stays or goes away. The choice of the voice talent will depend on the market or service you wish to market and the type of message you want to generate associated to it.
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