Choosing the voice over artist with the right accent and dialect is very important because it should be remembered that the voice is to be the voice of your brand. Just as the right voice can create an immediate impact in the target market among the target audience similarly the wrong voice can float a negative message not conducive to your brand and its business. A voice over artist with the right accent and dialect can create an instant emotional bond and relate to cultural notions and beliefs in such a way that the target market gets virtually swept away with the fresh ideas and branding.

A native voice over artist with the appropriate accent and voice would be able to express the emotions associated with the brand correctly and thereby generate a feeling of assurance and integrity among its users. A clear and a distinct accent not only helps the local people in understanding the content easily and fast, it also helps in identifying the voice as one of themselves and that again helps in creating a brand loyalty. A voice that is very unique and respected widely is recognized easily and that in turn generates a brand preference among the consumers who have a likeness for that voice.

Moreover, the voice of the artist chosen should fit to the character or the product or service being advertised. For example, if it is a healthcare product or service, the dignified voice of a medical practitioner with typical accent is preferred. At the same time, if it is household commodity, say for example detergent, the voice of a responsible housewife who manages the cleaning and washing of the household would definitely be the most preferred choice.

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